Result Oriented Approach

Typical results demonstrate the value we deliver for clients

20 to 30%
improvement in marketing effectiveness

2 to 4%
increase in company revenue

3 to 50x
first year ROI

Leverage our Marketing Analytics capabilities to:

Typical results demonstrate the value we deliver for clients

  • Design campaign planning and evaluation
  • Market mix modeling and channel impact
  • Multi-channel budget optimization
  • Campaign effectiveness and ROI
  • Optimum next best action
  • Short cycle promotion response modeling for faster insights in launch lifecycle

The Market Strategies Approach:

Typical results demonstrate the value we deliver for clients

Analysis

Integrating customer and competitor feedback. Evaluating and filtering large numbers of brand attributes.

Development

Developing loyalty models, value propositions and simple action pathways that propel your brand forward.

Tracking & Metrics

Tracking brand image and predicting loyalty over time. Isolating and measuring equity and brand premiums.

  • What benefits do customers want?
  • What is unique about your competitor's brands?
  • Are customers aware of your brand, and is it positioned properly?
  • How is your brand vulnerable?
  • How do the tangible and emotional aspects of your brand support each other?
  • Can you extend your brand into new product lines and markets?